Service Department Marketing

IDM’s 21st Century service department marketing and management tools provide a wide variety of ways to grow your service business. Service mailers we offer we have a proven track record of:

Retaining your current customers

• Identifying customers you are about to lose or have lost and bringing them back to your dealership.
• Reaching brand new customers you have never seen before and bringing them into your service department.
• The Three R’s, RETAIN–RECAPTURE-REACH is the strategy behind one of the most successful Service Marketing Programs available today. With 10% response rates and a 10-1 ROI its no surprise we offer a double your investment back guarantee with this product. Call one of our Service Marketing Specialist today for a demo and a complimentary Market Analysis.

Intelligent Tracking and Analytics
IDM offers a robust system of tracking and measurement of performance for all of our products and programs.

• Real Time Tracking of Postal Delivery of your mail. You will never have to ask, “Where is my mail?” ever again.
• Our use of PURLS, Micro sites and IVR phone numbers give you the best source of response tracking available.
• Live tracking of all aspects of your event as it is happening.
• Comprehensive ROI and post sale reports keep us accountable to you after the sale.
• A robust system of managing and measuring all aspects of our Service Rewards Program.