The Intelligent Approach

Analysis
The Intelligent Approach begins with a comprehensive analysis of your current situation. This is the foundation of any consistently successful direct marketing campaign. We take the time and do the research to determine who your current customers are, where they are coming from, and we identify new prospects through our detailed analysis.

Data
We use our powerful and proprietary analysis to identify and target the audience that will deliver buyers to your showroom. Whether you want to deploy via traditional mail, email or a combination using existing mail or credit lists or lists we acquire for you, one thing is certain: You can be confident about the integrity of the data.

As we all know, good data is key to any successful campaign.

We are partnered with the largest compiler of consumer data in North America, and we have access to more than 150 million plus VIN verified auto records nationwide. We also have access to millions of OPT-IN email addresses that are make and model appended for additional marketing opportunities.

Message
We do our homework. That means we know our target audience better than their friends and family, so we can create compelling “act now” messages that convey an undeniable call to action. We can know a target’s status and ability to buy, and we make it a point to anticipate needs. Our team will create powerful messages that will drive traffic to your showroom. And not just traffic; the right kind of traffic, customers who are ready, willing and — most importantly — able to do business.

Creative Design
We know it doesn’t matter how good a marketing channel is — whether it arrives in a mailbox, an in-box, their desktop, or mobile phone. If the prospect doesn’t open it, we’ve wasted our time and your money. That’s why we have spent years honing our approach to make messages that are irresistible, ones that will not only be opened but acted upon.

Preparation
We are committed to making sure you are fully prepared for your campaign. All of the essential materials for your campaign will be delivered to you days before the first prospect calls or shows up. 

Tracking and Analytics
We don’t just make promises. We show you how effective your campaign is by tracking it in real time. From the moment we initiate your campaign, you will know exactly what’s happening in real time. We provide detailed analytics, showing customer participation, including a comprehensive post sale analytics that outlines your ROI, market intelligence, consumer feedback and much more. You will know the true results of every campaign in real time.